Our approach to web design is a result of our experience developing sites and while the points below are not the beginning or the end of it, we believe they are the core of our philosophy.
Simple
It is difficult to read online, so do not try say too much all at once, highlight core features and benefits and all make detailed information available if required.
Content focused
Customers do not care much about frills, they want information.
Many sites assume you need animation and flashy graphics to grab a customers attention. In reality if someone has made the effort to get to your site, you will better serve them if you present them with the information they want in a clear fashion without unnecessary bells and whistles. Our designs work well and look good, without these distractions.
Make few assumptions
Not everybody thinks the same way, so do not assume they will understand what you mean. Spell it out and make it obvious and have a search function on your site to help user find what they are looking for. Make any special offers or important information stand out clearly.
Speed matters
"83% of web users have left sites in frustration due to slow load times or confusing navigation" - NetSmart Research.
We have all been frustrated by a site which takes ages to load and show us what we are looking for. By using the best technologies and hand coding our website templates, Intertech produces fast, efficient sites.
Accessibility